Casper Studios

Casper Studios

“Casper Studio Seongsu” renewal opens

Casper Studio Seongsu is a pop-up store-type exhibition space designed to allow customers to experience Casper, which has created a new boom in the domestic entry SUV market, and will run for about a month from the 30th to the 28th of next month.

Hyundai Motor will join hands with Korea’s leading street editing shop “Cashina” to showcase specially produced show cars, customizing accessories, limited edition goods, and various customer experience events under the theme of Play CASPER, Play Streets in the city.

In addition, it will create a pop-up store exhibition space and works with famous Korean artists such as Jo Dae, Lee Hae-gang, Old Shoess, and MAWZ to show off the charm of the entry SUV Casper, which is both practical and trendy.

In particular, “Cashina,” which will be collaborating this time, has established itself as a leading brand in Korean street culture, starting with a skateboard store in Haeundae, Busan in 1997, and introducing a method of selling sneakers by lottery for the first time.

Hyundai Motor, which launched Casper in September last year and introduced the first online purchase method of a domestic car brand, plans to convey the value of the two brands that constantly try to be new to customers and provide sophisticated sensibility and differentiated content through the renewal.

The two specially produced shokas are represented by a rally across the city center, and the Seongsu edition, which expresses the freedom and diversity of Seongsu, is displayed at the Casper Studio Seongsu, while the Busan Motor Show commemorative edition, which contains the local identity of Casina, emphasized the collaboration of the two brands.

Customers can meet the customized accessories production service “Hyundai by Me,” which was launched in late June, and buy limited edition tennis motif goods that are popular among the MZ generation, including warm-up tops, shorts, hats, headbands, wrist guards, and chubs, which are created by adding Casper’s iconographic image and Casina’s sensibility.

You can also enjoy various participatory activities such as SNS certification shot events, Casper grill badges, thermal transfer T-shirts, bandana customization, and tattoo experiences.

An official from Hyundai Motor said, “I wanted to show you the joy I could feel in my own lifestyle with Casina’s street mood,” adding, “I hope many customers will enjoy a rich and unique car life with Casper.”

KT Studio Genie, A Story, and Netflix’s secret to laughing “Woo Young-woo”

“Woo Young-woo Co-produced by Studio Genie and Acesteri”
IP is also co-owned…Share future value-added revenue, such as secondary creations
“Protect IP by combining financial power of large companies and contents of small and medium-sized production companies.”

Woo Young-woo, a strange lawyer, is drawing attention as a new success model in the domestic media industry facing fierce competition for survival.

According to an industry on the 31st, Woo Young-woo has intellectual property rights (IP) jointly by KT Studio Genie and Ace Story. As a result, KT Studio Genie and Ace Story will distribute the profits created by Woo Young-woo’s IP in the future according to the terms of the contract.

Due to the overwhelming influence of the global platform, Korean production companies have only made limited profits despite their big box office success. Netflix’s original drama, “Squid Game,” was sensationally popular around the world, but Netflix took most of its income. Because IP was on Netflix. Bloomberg evaluated that the economic benefits of squid games exceeded $900 million, but all South Korea received was $24 million, including production costs and certain bonuses.

The structure in which OTT companies pay 100% of production costs regardless of box office success and guarantee margin of 10 to 20 percent was also advantageous in that stable performance was possible regardless of box office success, but it was impossible to generate profits other than confirmed margins.

In this situation, there have been growing calls for production companies to secure IP through their own investments, but it is not easy for small and medium-sized production companies to fully cover production costs. In this situation, Woo Young-woo is an example of a large company’s capital-powered production companies jumping in and carrying the burden together to ease the burden.

KT Studio Genie, which was launched early last year, has no director, writer, or actor. Instead, they plan works and invest in small and medium-sized production companies to produce together. KT Studio Genie plans to invest more than 500 billion won over the next three years to secure more than 30 dramas and produce more than 300 entertainment shows on its own. Kevin 74, Oz Arena, and Woo Young-woo, who are the first works of KT’s Studio Genie original, joined hands with Ace Story.

The lack of recognition was filled by Netflix. The industry believes that without Netflix, it would have been difficult for Woo Young-woo to be recognized for his content competitiveness in such a short period of time.

Woo Young-woo’s domestic broadcasting rights are held by the cable broadcasting “ENA” (formerly Sky) operated by KT Sky TV and KT’s OTT platform “Season,” respectively. ENA is a new channel and the season will also stay in sixth place in OTT in Korea. In this situation, overseas broadcasting rights were sold to Netflix, and Woo Young-woo quickly ranked fourth in the world in the Netflix TV show program category and first in 20 countries. Woo Young-woo’s ratings, which were 0.9% on June 29 as viewers reversely flowed into ENA through Netflix, recorded 15.2% as of the 28th.

Netflix, which desperately needed to secure killer content to prevent subscriber leakage, also performed well in the Asia-Pacific region, which is still highly likely to grow through Woo Young-woo.

Lee Hwan-wook, an analyst at IBK Investment & Securities, said in a report titled “The Age of Netflix,” “Content producers are in a better environment than ever to secure basic physical strength through a profit model, and a virtuous cycle growth model that leads to securing IP.”

CJ ENM’s Paju Studio

CJ ENM's Paju Studio

“Screen everywhere”…When I went to CJ ENM’s Paju Studio Center

Construction with Korea's largest production infrastructure for two years
13 indoor and outdoor studios, virtual reality 'Beyond space and time'

As I entered a huge studio space surrounded by screens on all sides and ceilings, a foggy snow mountain unfolded in front of me. For a while, the screen suddenly changed, and this time, it changed to a high-rise forest in New York.

This is a virtual reality production (VP) prepared by CJ ENM inside the studio center in Paju, Gyeonggi-do. In this space, where both 360 degrees of wall and ceiling are decorated with large LED screens, various backgrounds necessary for filming videos are implemented on LED screens. You can produce content freely without time and space constraints.

CJ ENM opened the CJ ENM Studio Center to the media on the 5th and introduced the site directly. It was the moment when the CJ ENM Studio Center, which has the largest production infrastructure in Korea, finally unveiled after more than two years of construction.

Combined state-of-the-art Opstar Studio Complex with the nation’s largest infrastructure

CJ ENM’s Studio Center is a state-of-the-art complex Opstar (오피스타) studio complex built on an area of about 211,200㎡. It has a total of 13 studios, including an Opstar studio of about 210,000 square meters, the largest in Korea, and a “VP (Virtual Production) Stage” equipped with Samsung Electronics’ “The Wall.” It was completed in April after about two years of construction.

The CJ ENM Studio Center is optimized for content production as indoor studios, outdoor open sets, and virtual production facilities are gathered in one place. A total of 13 indoor studios are producing six contents, including “Marriage,” “Little Women,” and “Joseon Psychiatrist Campaign.”

Among them, Stage 5 is the largest drama studio in Korea, with a large area of about 210,000 square meters as well as a height of 23 meters, which can be used for movies and performances. Earlier, CJ ENM hosted the global music awards ceremony “MAMA” at Stage 5 at the end of last year.

With a width of 20m and a length of 280m, it has also created a large open set of 49,500㎡ that can shoot various outdoor scenes with “Multi Road,” a multipurpose road that can shoot various vehicle scenes, natural production areas, and flat land. The company explained that this will enable one-stop production of indoor studios and outdoor open sets at the same time.

According to CJ ENM, the studio center can produce 20 dramas (12 S-class dramas) a year. For this reason, it is still only used to produce Studio Dragon, an affiliate. However, it plans to consider opening it to the outside when there is room by securing additional sites in the future.

CJ ENM Studio Center will shine as a state-of-the-art K-content outpost through the perfect combination of technology and creativity, said Kim Sang-yeop, head of CJ ENM’s Content R&D Center.

Opstar Studios with state-of-the-art micro LED walls

The Opstar Stage is a virtual studio with 360 degrees of wall and a large LED screen
It is a state-of-the-art facility that implements various backgrounds necessary for filming video on LED screens. The VP Stage has two micro LED walls, a main LED wall with an oval structure of 20m in diameter and 7.3m in height, and a straight wall of 20m and 3.6m in height. Micro LEDs are recognized as the most complete display among LEDs released so far.

“The method of actors acting in front of the green screen (chroma key) and then synthesizing the background to obtain the final video is often used, but since the content is played without a background, actors and producers have to rely on imagination to act or film,” said Kim.

The LED wall built on the Opstar Stage can also be implemented much easier in overseas locations or places where filming is difficult spatially by establishing a production environment that transcends time and space. Physical sets that require repeated installation or demolition can be minimized, and the time required for later operations can be significantly reduced. This is why many companies in Korea as well as global companies such as Netflix and Disney have made full investments in virtual production.

The Opstar Stage will be used for various purposes such as entertainment and performances as well as movies and dramas in the future. Visual production using state-of-the-art realistic technologies such as immersive XR stage and metaverse is possible, so it is possible to produce more evolved content. It is also expected that exclusive content will be created that will only film with virtual production.

An official from CJ ENM said, “We expect the cultural content industry to develop once again through the CJ ENM Studio Center,” adding, “We will make it a mecca for the birth of K content by establishing a well-made IP mass-production system that will cause syndrome on the global stage.”


Opened SKT’s state-of-the-art 오피 VFX studio

Opened SKT's state-of-the-art VFX studio

SK Telecom opened ‘TEAM Studio’, a state-of-the-art VFX (special effects) studio of 3050 square meters (about 930 pyeong) in Pangyo 2nd Techno Valley, Gyeonggi-do. The plan is to climb onto the growing K-content market and be reborn as a virtual production hub in Asia.

The team studio, unveiled by SKT on the 21st, is equipped with two stages with huge LED walls. It is a U-shaped ‘volume stage’ optimized for shooting dramas, advertisements, and music videos, and a flat ‘XR stage’ optimized for shooting indoor backgrounds such as live commerce.

The key is an extra-large LED wall. The LED wall, which is considered an essential element of virtual production, is characterized by real-time high-definition graphics. The background can be freely changed without post-production such as local shooting or chroma key.

렌탈 스튜디오를 찾을때 오피 스튜디가 잘 맞춰 줍니다.

When looking for a rental studio, the office studio is a good fit for you.

VFX-based virtual studios are rapidly proliferating in the global media industry. ILM of the United States, well known for ‘Star Wars’ and ‘Jurassic Park’, and Weta Digital of New Zealand, famous for ‘Avatar’ and ‘Lord of the Rings’, operate Virtual Studio. According to Statista, the global virtual production market is expected to grow from $1.737 billion (about KRW 2.246 trillion) this year to $2.941.27 million (about KRW 3.803 trillion) in 2028.

The domestic virtual studio market is also stretching. Currently, about 10 companies are competing, including V Corporation, which established a virtual studio of 11,265 square meters in Hanam, Gyeonggi-do, and Xon Studio in Ilsan.

Considering this market situation, SK Telecom has made ‘super-connection’ as the core value of the team studio. It means that it will create an environment where multiple studios at home and abroad can share resources by utilizing its ICT infrastructure such as 5G, 오피엔비 스파 artificial intelligence (AI) and cloud. For example, if two distant studios access the cloud and display the same background on the LED wall, actors located in each studio can shoot as if they were working together. To this end, SK Telecom plans to form a consortium with major domestic LED wall studios.

An SK Telecom official said, “Currently, more than 75% of global virtual studios are concentrated in the US and Europe, and 15% is in the Asian market centered on Korea and China. We will take the lead in building it,” he said. Earlier, SK Telecom CEO Yoo Young-sang announced that it would secure more than 1.8 trillion won in sales in the media sector by 2025.

Seo Hye-jin sets up CreA studio after leaving TV Chosun

Seo Hye-jin, head of TV Chosun Production Division, who created “Miss Trot” and “Mister Trot,” will stand alone.

It has been confirmed that Seo Hye-jin, who resigned from TV Chosun, established a CReA studio and started producing audition and professional content. Seo Hye-jin, who established an independent studio, plans to meet viewers with various contents such as audition and reality programs on various platforms.

Earlier, Seo Hye-jin, head of the headquarters, prepared for an independent studio once, but decided to remain in TV Chosun. In the end, by deciding to stand alone this time, he will show his own abilities without organizational restrictions.

Director Seo Hye-jin joined SBS as a producer in 1997 and directed “Amazing Competition Stockings,” “Same Dream,” and “Same Dream 2.” Since then, he has moved to TV Chosun to produce “Miss Trot Tomorrow,” “Mr Trot Tomorrow,” “Taste of Wife,” and “Taste of Love,” leading the golden age of TV Chosun entertainment programs.

Seo Hye-jin’s replacement is said to be Kim Sang-bae, a producer. He is also from SBS and will go to work in TV Chosun from the 27th.