Studio

“Casper Studio Seongsu” renewal opens

Casper Studio Seongsu is a pop-up store-type exhibition space designed to allow customers to experience Casper, which has created a new boom in the domestic entry SUV market, and will run for about a month from the 30th to the 28th of next month.

Hyundai Motor will join hands with Korea’s leading street editing shop “Cashina” to showcase specially produced show cars, customizing accessories, limited edition goods, and various customer experience events under the theme of Play CASPER, Play Streets in the city.

In addition, it will create a pop-up store exhibition space and works with famous Korean artists such as Jo Dae, Lee Hae-gang, Old Shoess, and MAWZ to show off the charm of the entry SUV Casper, which is both practical and trendy.

In particular, “Cashina,” which will be collaborating this time, has established itself as a leading brand in Korean street culture, starting with a skateboard store in Haeundae, Busan in 1997, and introducing a method of selling sneakers by lottery for the first time.

Hyundai Motor, which launched Casper in September last year and introduced the first online purchase method of a domestic car brand, plans to convey the value of the two brands that constantly try to be new to customers and provide sophisticated sensibility and differentiated content through the renewal.

The two specially produced shokas are represented by a rally across the city center, and the Seongsu edition, which expresses the freedom and diversity of Seongsu, is displayed at the Casper Studio Seongsu, while the Busan Motor Show commemorative edition, which contains the local identity of Casina, emphasized the collaboration of the two brands.

Customers can meet the customized accessories production service “Hyundai by Me,” which was launched in late June, and buy limited edition tennis motif goods that are popular among the MZ generation, including warm-up tops, shorts, hats, headbands, wrist guards, and chubs, which are created by adding Casper’s iconographic image and Casina’s sensibility.

You can also enjoy various participatory activities such as SNS certification shot events, Casper grill badges, thermal transfer T-shirts, bandana customization, and tattoo experiences.

An official from Hyundai Motor said, “I wanted to show you the joy I could feel in my own lifestyle with Casina’s street mood,” adding, “I hope many customers will enjoy a rich and unique car life with Casper.”

“Woo Young-woo Co-produced by Studio Genie and Acesteri”
IP is also co-owned…Share future value-added revenue, such as secondary creations
“Protect IP by combining financial power of large companies and contents of small and medium-sized production companies.”

Woo Young-woo, a strange lawyer, is drawing attention as a new success model in the domestic media industry facing fierce competition for survival.

According to an industry on the 31st, Woo Young-woo has intellectual property rights (IP) jointly by KT Studio Genie and Ace Story. As a result, KT Studio Genie and Ace Story will distribute the profits created by Woo Young-woo’s IP in the future according to the terms of the contract.

Due to the overwhelming influence of the global platform, Korean production companies have only made limited profits despite their big box office success. Netflix’s original drama, “Squid Game,” was sensationally popular around the world, but Netflix took most of its income. Because IP was on Netflix. Bloomberg evaluated that the economic benefits of squid games exceeded $900 million, but all South Korea received was $24 million, including production costs and certain bonuses.

The structure in which OTT companies pay 100% of production costs regardless of box office success and guarantee margin of 10 to 20 percent was also advantageous in that stable performance was possible regardless of box office success, but it was impossible to generate profits other than confirmed margins.

In this situation, there have been growing calls for production companies to secure IP through their own investments, but it is not easy for small and medium-sized production companies to fully cover production costs. In this situation, Woo Young-woo is an example of a large company’s capital-powered production companies jumping in and carrying the burden together to ease the burden.

KT Studio Genie, which was launched early last year, has no director, writer, or actor. Instead, they plan works and invest in small and medium-sized production companies to produce together. KT Studio Genie plans to invest more than 500 billion won over the next three years to secure more than 30 dramas and produce more than 300 entertainment shows on its own. Kevin 74, Oz Arena, and Woo Young-woo, who are the first works of KT’s Studio Genie original, joined hands with Ace Story.

The lack of recognition was filled by Netflix. The industry believes that without Netflix, it would have been difficult for Woo Young-woo to be recognized for his content competitiveness in such a short period of time.

Woo Young-woo’s domestic broadcasting rights are held by the cable broadcasting “ENA” (formerly Sky) operated by KT Sky TV and KT’s OTT platform “Season,” respectively. ENA is a new channel and the season will also stay in sixth place in OTT in Korea. In this situation, overseas broadcasting rights were sold to Netflix, and Woo Young-woo quickly ranked fourth in the world in the Netflix TV show program category and first in 20 countries. Woo Young-woo’s ratings, which were 0.9% on June 29 as viewers reversely flowed into ENA through Netflix, recorded 15.2% as of the 28th.

Netflix, which desperately needed to secure killer content to prevent subscriber leakage, also performed well in the Asia-Pacific region, which is still highly likely to grow through Woo Young-woo.

Lee Hwan-wook, an analyst at IBK Investment & Securities, said in a report titled “The Age of Netflix,” “Content producers are in a better environment than ever to secure basic physical strength through a profit model, and a virtuous cycle growth model that leads to securing IP.”

Seo Hye-jin, head of TV Chosun Production Division, who created “Miss Trot” and “Mister Trot,” will stand alone.

It has been confirmed that Seo Hye-jin, who resigned from TV Chosun, established a CReA studio and started producing audition and professional content. Seo Hye-jin, who established an independent studio, plans to meet viewers with various contents such as audition and reality programs on various platforms.

Earlier, Seo Hye-jin, head of the headquarters, prepared for an independent studio once, but decided to remain in TV Chosun. In the end, by deciding to stand alone this time, he will show his own abilities without organizational restrictions.

Director Seo Hye-jin joined SBS as a producer in 1997 and directed “Amazing Competition Stockings,” “Same Dream,” and “Same Dream 2.” Since then, he has moved to TV Chosun to produce “Miss Trot Tomorrow,” “Mr Trot Tomorrow,” “Taste of Wife,” and “Taste of Love,” leading the golden age of TV Chosun entertainment programs.

Seo Hye-jin’s replacement is said to be Kim Sang-bae, a producer. He is also from SBS and will go to work in TV Chosun from the 27th.

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